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Written by: Alyssa James If you’re an experienced digital marketer—or even a few years into the field—you’ve probably thought about it:  Should I commit to a full-time role, expand my freelance business, or find a way to do both? The good news: there’s no wrong path. The key is choosing the one that fits your…

Written by: Alyssa James  When’s the last time you gave your marketing a good spring cleaning? We’re not just talking about organizing your Google Drive or finally updating your logo files (although yes, you should do that too). We’re talking about wiping away outdated tactics, scrubbing your content calendar for what’s actually working, and clearing…

Written by: Alyssa James  Marketing success isn’t just about having the latest tools in your digital toolbox. It’s about using them like a pro.  We’re spilling the beans on our MarTech stack! Here’s how CDL and top companies build a game-changing lineup that drives results. Spoiler: it’s not just the tools—you’ll need a great team…

  Spring isn’t just for deep-cleaning your home—it’s the perfect time to refresh your marketing strategy, too. If your brand feels stuck in last year’s trends, buried under outdated content, or struggling to keep up with social media, it’s time for a reset. And the best part? You don’t have to tackle it alone. As…

Written by: Alyssa James  Women have been instrumental in shaping the worlds of technology and marketing, driving innovation and inspiring change.  However, disparities persist; for instance, in influencer marketing, women constitute 70% of the market, yet male influencers earn 40% more per collaboration.  Recognizing and addressing such inequalities is crucial for fostering a more equitable…

Written by: Alyssa James  Running a small business means wearing a hundred hats—CEO, marketer, accountant, customer service rep, and sometimes even IT support. But what if you had an extra pair of hands (or a thousand) to take some of that work off your plate? Enter AI. Artificial intelligence isn’t just for tech giants. It’s…

  AI is changing the game in marketing, and you don’t need to be a data scientist to use it. In fact, marketers who know how to wield AI effectively are standing out in job applications, securing better roles, and working smarter, not harder. If you’ve been wondering how AI can make you a more…

Written by: Alyssa James  The Super Bowl has always been the gold standard for advertising—a place where brands go big, pulling out all the stops to create cultural touchstones. Think Apple’s legendary 1984 ad or Coca-Cola’s Mean Joe Greene spot, commercials that are still talked about decades later. Fast forward to 2025, and while Super…

Written by: Alyssa James  Finding a job right now can feel like trying to win a game of hide-and-seek when you weren’t even told the game had started.  The latest data from the U.S. Labor Department shows that it now takes job seekers an average of six months to land a role—about a month longer…

Written by: Alyssa James  COMFRT is more than just a streetwear brand—it’s a movement. Self-proclaimed “The Comfrt Viral Hoodie,” the brand has built an undeniable presence across social media, sparking conversations everywhere. With their tagline, “The only hoodie worth wearing,” COMFRT combines minimalist design, mental health advocacy, and a modern marketing playbook to dominate the…