A digital marketing apprentice is an individual who is training on-the-job to become skilled in various digital marketing disciplines. This can include search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media management, content marketing, and more. Apprentices work for an employer while also receiving training and mentorship from a registered apprenticeship program sponsor.

Hiring a digital marketing apprentice allows your business to grow its digital marketing capabilities with someone who is learning the latest strategies and tools in the field. It can be cost-effective compared to hiring experienced professionals, and you also get the opportunity to mold the apprentice to fit your company’s culture and needs. Additionally, it can improve your company's productivity and innovation in digital marketing strategies.

There are several financial considerations, including the apprentice’s wage and any program fees. However, in many cases, there are government incentives and funding available to employers who take on apprentices. The exact costs and available funding can vary, we work with every employer and apprenticeship candidate to see what funding they qualify for.

Our digital marketing apprenticeships can vary in length, but they typically last between 12 to 24 months. The duration can depend on the qualification level the apprentice is working towards and the hours worked per week.

As an employer, you’ll need to provide on-the-job training, mentorship, and support for your apprentice. This includes allocating time for their off-the-job training and ensuring they have the opportunity to practice and apply new skills in the workplace. You’ll also work closely with the training provider to monitor progress and development.