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A new year is the perfect time to take a fresh look at your social media and make sure your platforms are helping your business grow. A social media audit is simply a check-up for your online presence. It shows what is working, what needs improvement, and where you should focus your time in 2026.…

Maybe you manage campaigns for an e-commerce brand, or you’re the go-to coordinator for a global conglomerate. After a year or three, you’ve shown that you can bring ideas to life, lead launches, and drive results. You’re a marketing professional, now what? After you’ve proven to your team (and yourself) that you can strategize, write…

Your unofficial guide to chasing sunshine, Wi-Fi, and marketing expertise. Written by: Alyssa James Imagine this: you’re finalizing a paid ad strategy from a hammock in Tulum, reviewing social media metrics during a train ride through the Alps, or catching up on podcast episodes while floating in a pool on an inflatable flamingo. Welcome to…

Written by: Alyssa James When you’re ready to invest in digital marketing, one of the first decisions you’ll face is this: Do I hire a single in-house marketer or bring in a creator team? Hiring one person may seem cost-effective at first—one salary, one person to manage everything from social media to SEO. But the…

  In an industry dominated by clinical packaging and the pressure to hide your flaws, acne marketing has long been… well, boring. The typical brand message sounds like: “You’re broken, here’s how to fix it.” But then came Starface. Starface took a product that should’ve blended into the background- an acne patch- and turned the…

Written by: Alyssa James  So, you’re already on the marketing battlefield- writing copy, building campaigns, chasing ROI, or maybe just toggling between 47 tabs trying to find that one Google Doc you swore you bookmarked.. You like your job (or at least tolerate it), but you know there’s another level waiting for you: more skills,…

Written by: Alyssa James  Real-world tips for remote workers in marketing—from protecting your mental space to surviving strategy overload. Let’s be real—remote work sounds like a dream… until your living room becomes your boardroom, your bed becomes your brainstorm spot, and your “quick break” somehow turns into a YouTube deep dive on raccoons using vending…

Written by: Alyssa James  Small Business Week isn’t just about celebrating where you’ve been—it’s about gearing up for where you’re headed. Whether you’re building your dream solo or leading a scrappy team, one thing is true: you’re wearing too many hats. Between keeping up with marketing, managing operations, and figuring out payroll, it’s easy to…

Pretty Little Thing (PLT) just gave us a masterclass in how not to rebrand. In March 2025, the fast fashion retailer known for club-wear and bubblegum pink aesthetics made a dramatic pivot that left customers confused and critics unimpressed. The Mysterious Disappearing Act The drama began in late February when PLT wiped their social media…

Written by: Alyssa James  If your students speak fluent Docs and Slides, great—but digital marketing is the language of opportunity. Today’s world demands more than just tech-savviness. It calls for digital fluency: the ability to create, analyze, and communicate effectively using digital tools. And whether students are planning to launch a business, design an art…